Privacy Policy

At Little Oeuf, we are committed to protecting the privacy and security of our customers and site visitors. We have updated our privacy policy to make it as clear and easy to understand as possible, but if you have any questions at any point about how we protect Your Privacy, drop us a line at and we’ll be happy to help.

For all our services, the data controller — the company that’s responsible for your privacy— is Little Oeuf.

Information Collected:

We use your information in a number of different ways — what we do depends on the information. The information below sets this out in detail, showing what we do, and why.

WHAT: Your name and contact details (if only provided by you)

WHY: To deliver your purchases to you and keep you updated in the process (order updates, shipping information, delivery updates…).

For fraud prevention - to prevent and detect fraud against you or Little Oeuf

For marketing purposes across the web - to keep you updated on product launches, sales, parenting tips and more.

WHAT: Your baby’s age or your pregnancy stage (if only provided by you)

WHY: To deliver you with the most relevant information, products and sales tailored to your baby’s age/ due date, including the right size product from our Subscription service.

WHAT: Your purchase and contact history with us (previous orders and contact via email or chat)

WHY: Provide customer service support, to provide you with the best service possible.

Sell you our products: know what you’ve put in your bag, what products you’ve bought and let you know about relevant products in the future.

Provide customer care and issue returns, we cannot do that without knowing what you’ve bought!

WHAT: Information about your phone or laptop, and how you use our site (Information you give us when you browse our site, including your IP address and device type)

WHY: Improve our website, for instance, making it mobile first so you can navigate it more easily.

To protect our website against fraud.

WHAT: Information from accounts you use to log in to Little Oeuf

(we use Hull to allow you to use Facebook to log into LittleOeuf)

WHY: To enable you to log into our website easily without having to create a specific account. The information we have access to is limited, you can view their privacy policy here.

Sharing your information:

We do not sell any of your personal data to any third party – including your name, address, email address or purchase history. When you share your data with Little Oeuf, you can trust that it will stay safe. However, we share your data with the following categories of companies as an essential part of running our business:

Companies that do things to deliver your Little Oeuf items to you, such as payment service providers, warehouses, order packers, and delivery companies.

Professional service providers, such as marketing agencies, advertising partners and website hosts who help us run our business.

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it’s not identifiable.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting.

Marketing messages:

If you have said that we can, and you have either ticked to be subscribed to our newsletter, or entered your email address on any of the email capture points across our site, we’ll send you marketing messages by email to keep you up to date with the latest product launches, promotions offers or content such as parenting tips.

How to stop marketing messages from Little Oeuf

You can stop receiving marketing messages from us at any time.

You can do this:

Through your account settings

By clicking on the ‘unsubscribe’ link in any email

By contacting our Customer Care team at Little Oeuf HQ on this email address (

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Please note that, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Seeing adverts for Little Oeuf online. We use online advertising to keep you up to date with the latest from Little Oeuf.

Like many companies, we target Little Oeuf ads to you based on your behaviour online. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of Little Oeuf (for example, your Little Oeuf purchase history, and the content you read on our site).

Keeping your information:

We’ll hold your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary.

Your rights:

You have a lot of rights relating to your personal information:

The right to be informed about how your personal information is being used (such as this privacy policy statement)

The right to access the personal information we hold about you

The right to request the correction of inaccurate personal information we hold about you.

The right to request that we delete your data, or stop processing it or collecting it, in some circumstances

The right to stop direct marketing messages, which you can do through your account

The right to request that we transfer or port elements of your data either to you or another service provider

The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

IP Addresses and Cookies:

LV Shipping may use your IP address to help diagnose problems with its server, and to administer the Site. Your IP address is used to help identify you and to gather broad demographic information. IP addresses are also used to provide an audit trail in the case of any attempted illegal or unauthorized use of the Site.

Our website also uses cookies, tracking pixels and related technologies. Cookies are small data files that are served by our platform and stored on your device. Our site uses cookies dropped by us or third parties for a variety of purposes including to operate and personalize the website. Also, cookies may also be used to track how you use the site to target ads to you on other websites.

There are four main types of cookies – here’s how and why we use them:

(1) Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag”.

(2) Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

(3) Customer preference cookies – when you are browsing or shopping on Little Oeuf, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

(4) Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at . Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site.

Third Party Sites:

The Site may permit you to link to other websites on the Internet, and other websites may contain links to the Site. These other websites are not under Little Oeuf control. The privacy and security practices of websites linked to or from the Site are not covered by this Privacy Policy, and Little Oeuf is not responsible for the privacy or security practices or the content of such websites.


Little Oeuf reserves the right to change or update this Privacy Policy at any time by posting a notice at the Site. Information collected by the Service is subject to the Privacy Policy in effect at the time of use.


If you have any questions regarding this Privacy Policy or your dealings at this site, please contact