Breaking Gender Boundaries
As we make our mark in the fashion industry, it's important to us at Little Oeuf we know our identity in a marketplace which clearly segregates boys and girls.
This influences how garments are designed and marketed. There is still a sharp divide between boys and girls clothing which is not helped by the majority of high street retailers whom segment in-store by gender, colour & genre
This can be very frustrating who says Boys can't wear pink? or Girls don't play with dinosaurs? Yet we appear to be dictated to by big retail consortiums to follow the rules they set in place.
They don't have hidden agendas and they don't shy away from colour.
They don't put children in boxes and they offer so much choice.
Bright colours or monochrome, sparkly or edgy - the choice is yours
My own brand message is that children's clothes should be made for children, Ethically Sourced or made from Organic or hand made by independent indie brands or Vegan-friendly!
Each garment at Little Oeuf is carefully curated, with the following idealisms in mind:
- Durable & comfy for playing
- Designed consciously for girls or boys in the form of T-shirts, sweaters, and leggings in an array of print and fabric choices
- Are either - Ethical, Organic, or PETA Approved
Here are a few of our favourite unisex clothing items suggestions:
1. Cheetah Spot Romper £18 Vegan-Friendly (PETA Approved)
image credit Another Fox
2. Panda Sweater £26 Organic - made from 100% brushed organic cotton
image credit, Baby MORI,
